Class#: Day, Date Week
5: Tuesday, May 27 3
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| Paragraph - accepted point sizes, line lengths, margins, heirarchical structures, styles, paragraph flow Windows Open in InDesign: Tabs, Character, Paragraph, Swatches, Pages, Layers, Text Wrap, Align (and don't forget that under the type menu there are several "insert" options.) Exercise 5: Ordering Information Take a section of notes from another class (preferably an art history unit) and type them up. Use your page layout program to arrange them in such a way that the heirarchy of information is clear--use bolds, italics, indents, spacing, columns, different fonts, an inset box witha background color, etc. to help a viewer sort through the information as quickly as possible. Think about the visual arrangement of information. For example, the title of each chapter should always be described by the same font, size and style, as they are "equal." All important vocabulary words could always be italic... what you are doing is setting up a pattern for the reader. They will come to trust that thier eyes will recognize a chapter title, or an important vocabulary word without even reading it.
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Type - anatomy, units of measurement/markup, standard conventions, character and paragraph level edits of, proportion Exercise 6: Measurement In Quark duplicate and mark-up this chunk of text. At the bottom of your page identify the font name, type style, and type size, then in pencil diagram the leading amount, kerned areas and amount of kerning, tracking, horizontal width and any other modification you make. Note: If for some reason you're using InDesign for Exercise 5, use "metrics" as your overall kerning option. "Optical kerning" puts optimum spacing between letters, and will cause you to consternation in your attempt to do the assignment. Quark has a built in Optical kerning. The point is to look at those three lines of text so closely that you can not only reproduce them, you begin to become familiar with the nuance of spacing. |
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6: Thursday, May 29
Conventional Font Usage - language of font selection, phrase division
Project 2: Headlines - Using the guidelines, demonstrate your current understanding of good typography by designing a headline treatment for these selections.
Remember: Use the same basic principles you would use with a drawing. Think about contrast, rhythm, proportion, negative space, etc.
For 1-4, be sure to do the research on the history each subject so that your choice of type and composition will sypmathetically portray an appropriate connotation for a chosen headline (look at other typesetting going on during the period.)
For 5-8, you are hunting down the signifigant type development associated with the "title."
Important: For 1-8 Photocopy the evidence supporting your decision on the type of font you want to use and turn that in with your headline. (The lab might not have the exact font you researched.) Do not forget to attach bibliographic information to your research!
For 9-12 free associate. Have some fun.
Consider time, place, history, emotion and other factors when choosing typefaces for your project. Analyze magazine, newspaper and book headlines before beginning, see how other designers use type.
Use Quark or InDesign. DO NOT manipulate your letters. Use the straight font. Do not add any illustrations. When mixing fonts pay careful attention to how their "parts" look together.
Place each headline on a horizontal page. Identify each headline with its font selection, type style, and font size and intended publication. Use 10 pt. Times to identify each headline. Label it like this: Helvetica, bold, 22/24 pt. Tabloid
You will be graded on font selection and most importantly, letterspacing. You will also be graded for typographical error so use the correct apostrophes (option/shift/bracket key.)
Note: When dividing parts of a longer title, use your sense of rythm to purposefully divide the phrase where it makes poetic and visual sense.
The World
is Coming To An EndThe World is Coming
to an EndThe World is
Coming to an End(#3 is choice!)
Guidelines:
Appropriateness to the content, appropriateness to the purpose of the project
Age of audience; consumer or business oriented audience?
Educational, promotional, informational or fun message?
Need to portray a traditional or modern look?
Usage for a poster, magazine, newspaper, book?
Selections
1. Philadelphia is Where it All Started
2. On the Dark Side of Edgar Allen Poe
3. The Life of Langston Hughes
4. Ludwig van Bethoven and His Music
5. William Morris and the Kelmscott Press
6. Jan Tschichold's Type
7. Post WWII Advertising
8. The History of Posters and Handbills
9. (your Name)'s House
10. Kids are People Too
11. Tallahassee Native
12. Dance: HyperReal
AM PM Begin your research by logging on to the FSU library web site and locate sources of information (you may find that Dirac holds some of your materials.)
Do as many as you can this morning, then take the afternoon off to do some research.
Research for project 2