Administrative -- Technical -- Historical |
Semiotics - General theory of signs Ferdinand Saussure
Three types of signs:
- icons - objects signified (like a naturalistic painting)
- natural signs - natural indications (cloud is sign of rain, spots of measles) any indication, evidence, manifestation, portent, trace, or mark that infers that the subject is near
- conventional signs - words, plus codes like red=danger
Three fields of study:
- semantics the study of meaning
- syntactics the study of (surface 'grammatical' and also 'deep') structure
- pragmatics which deals with extra linguistic purposes and effects of communications
Coming Soon... Philosophy of Language Map. The History of Philosophy Companion. Ed. Ted Hondurach. Oxford University Press, 1995, p.937 This is a "picture" of information architecture at its finest. |